Marketing Planning and Presentation: Student Workbook Format: 87 page spiral bound Class Project Workbook Publisher: HME Business Publications First Published in 2010 Language: English ISBN: 0-935864-32-6 Publisher's suggested retail price: $59.00 us dollars
Professors and/or University Department Heads are encouraged to Call or e-mail John if you are interested in utilizing the educational prowess of the extraordinary new student workbook!
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Marketing Planning and Presentation: Student Workbook (extracted from John C. Randall's highly praised publication, Mastering Your Marketing) makes the perfect accompaniment to the McGraw-Hill textbook Marketing 10th edition by Kerin, Hartley & Rudelius (ISBN: 0-07-352993-1).
Edward D. Showalter, Ph.D. an Associate Professor of Business at Randolph-Macon College, who uses the McGraw-Hill textbook for his Marketing Analysis class, worked with John to silhouette this student workbook around his course outline. What they have created is an INVALUABLE CLASS PROJECT WORKBOOK which allows the students to employ their studies and prepare a Marketing Driven Business Plan to be presented for review at the end of the semester.
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